PetMeds annotated outline Case Study Example | Topics and Well Written Essays - 500 words

PetMeds annotated outline - Case Study Example The products are also advertised on the internet platform through social media and video advertisements (PetMeds Express, Inc, 2012). Emails are used to persuade new customers. Old customers are reminded to make purchases through the emails, as well (PetMeds Express, Inc, 2012). The website of the company is also an effective means of marketing the products. The products sold by the company are purchased directly from four major manufacturers. However, these manufacturers offer a variety of resources that cater for the needs of all customers (PetMeds Express, Inc, 2012). Customers make orders directly from the company’s website (PetMeds Website). Optionally, a customer can make a toll-free call to the company’s customer representatives to place an order (PetMeds Express, Inc, 2012). The company has a program in which customer care representatives receive training, on a continuous basis, from training officers. These representatives take care of customer complaints and compliments hence evaluation of customer satisfaction is possible (PetMeds Express, Inc, 2012). After making the order, the company’s supply-chain section, based Pompano Beach, processes the order and ships it to customers across the US. Customers can track the progress of their orders through the company website (PetMeds Express, Inc, 2012). This section analyses the market threats of the company and how it has achieved to counter them. The company has experienced stiff competition from veterinarians and other retailers, traditional and online based. In fact, the veterinarians have even engaged in a litigation battle with the company (Fiala, 2012). However, the company commands a greater market share due to the affordability of its products, promptness in delivery and convenience. The company’s net profits have been relatively flat in the past years, and this is attributed to the increased administrative and general expenses. Nevertheless, this is set to improve in the

Overcoming Adversity Essay Example for Free

Overcoming Adversity Essay Throughout every person’s life, there always stands an obstacle to overcome. While some choose to retreat from the challenge, others choose to surmount whatever it is holding them back. I have always believed that if someone wants something bad enough, they will work however hard they have to in order to achieve their goal. I can honestly admit that through years of determination, research, and self-motivation I have been able to prevail over my adversity: stuttering. Many people try to mask this speech impediment with flowery terminology such as â€Å"blocking†, â€Å"bumpy speech†, or â€Å"mild disfluency. † To a stutterer, no matter how specialists or professionals refer to this disability, it is far from trouble-free. Each and every day I deal with stuttering with the conviction and determination to speak well. I can say with confidence that my stutter has never held me back from doing anything. Even as a young boy, I knew I could not let this road-block stand in my way of success. This isn’t to say that my stutter at times did not go undetected. There have been many moments of ridicule and embarrassment throughout my life, but I have learned to simply brush them off and move forward. Quite frankly, these uncomfortable situations gave me the strength to work harder, attain more, and help me gain a greater sense of compassion. I feel that an important quality is emotional intelligence. For example, as a class representative and peer mediator, it is important to empathize with others and display this sense of compassion. I believe my stuttering has made me more resilient. It has given me the confidence to know that I can prevail even in the toughest of times. Whenever I am presented with something that is deemed inconceivable, I never back down from the challenge. For example, in wrest ling, whenever I was told someone was â€Å"unbeatable,† I never stopped. In fact, it motivated me to do everything I could to succeed and prove that the title given to my opponent was in fact overrated. Stuttering can be an obstacle only if a person makes it one. In my case, this disorder has only driven me to become the best I can possibly be. I feel that in many situations, whether it be school or athletics, I have overcompensated for what many may see as a deficiency. I have used it as a  stepping stone to success, rather than an anchor to failure. I can remember the countless oral presentations that I would lose sleep over during the previous night. Only a person who stutters can feel the anxiety that one goes through prior to speaking. It was not long after one of my sophomore English class oral presentations that I decided to take an alternative measure. I was either going to let my handicap take hold of me, or strive to plow through this blockade. For years, I had been researching an expensive device made specifically to improve the speech fluency of a stutterer; however, I was raised in a middle class family, where one does not throw around $5,000 for an â€Å"experimental† device. In order to pay for this device, I decided to become a certified lifeguard and work in the summer. I now use the device whenever I have to present anything orally. Stuttering has made me the person I am today: determined, ambitious, and compassionate. Along with the difficulties that I have encountered, I believe it has been instrumental in taking away my sense of complacency. Each and every day I set my expectations high, and know that my tenacity is the essential prerequisite to my future success.

The Degradation of the Character of Macbeth :: GCSE Coursework Macbeth Essays

The Degradation of the Character of Macbeth  Ã‚   Shakespeare's tragic play, Macbeth explores the decline of the central character, Macbeth from a respectable warrior to a murdering and lying fiend. This change in character is a direct result of Macbeth’s unbridled ambition and greed. In act 1 scene 2 Macbeth is described as "brave", "valiant" and "heroic" and everyone admires him. King Duncan and his court receive news from the wounded Captain that the battle against the traitor and the rebel MacDonwald and his army was evenly balanced until Macbeth and Banquo in acts of outstanding courage and ferocity destroyed him and his troops, like "sparrows eagles, or the hare the lion". But as this occurs , reinforcements from the King of Norway and the traitor, the Thane Of Cawdor, counterattack Macbeth and Banquo " but all's too weak; for brave Macbeth well he deserves that name". However these two are not at all dismayed; but as the Captain is taken away to tend to his wounds, the outcome is still unsure. The Thane Of Ross arrives to report that, through the fighting spirit of Macbeth, Duncan's army has won a great victory " The victory fell on us". Duncan declares that the "most disloyal traitor" the Thane Of Cawdor is to be executed which is very ironic "Go pronounce his present death" and Macbeth "O valiant cousin! worthy gentleman!" is to receive his title and estates as a reward "Nobel Macbeth hath won". Although we haven't yet met Macbeth, whilst the battle is primitive and bloody the Captain's and Ross's descriptions emphasize an "heroic", even "epic" quality of Macbeth part of them. This is shown in the personifications such as "Disclaiming fortune", "valorous minion", and references such as "memorize another Golgotha". Duncan himself generously praises Macbeth, and the final epithet he gives is "noble". These quotes show that people and even the king have a very high opinion of Macbeth. The witches appear at the beginning and are highly ambiguous creatures- whether they are human it is debatable. The witches create a sense of mystery: they will meet when "the battles lost and won", which seems a contradiction. The fact that they are evil is show in their final couplet. According to them "Fair is foul, and foul is fair". Put another way this means: good is bad and bad is good. All of Act 1 scene 1 creates a very ominous atmosphere.

Determining Hate Crimes Essay -- essays research papers

Exposition: Determining Hate Crimes?Hate based on race, religion and sexual orientation exist within any cultural rich societies. When this type of hate fuels a person into taking violent actions upon those they hate, it is called a hate crime; a topic which the American public is seriously concerned about. It has been a widely discussed subject on the media, and often debates of whether or not a crime should be attributed with hate are the center for discussion.Does hate crime imply on any case when a person is convicted for inflicting damage on someone "different"? It is often difficult to set a benchmark for measuring sufficiency of hate as a cause to label it in front of crime. The term can be conveniently stretched and squeezed by people with different ideas and biases. The four white policemen who brutally beat Rodney King Jr., a black man, half to death for merely speeding is determined by the court ¡Ã‚ ¦s judgment, as officers performing their duty. Hate, to those particular jurors and judge, was not a valid concern. To them, the beating was not due to the officers ¡Ã‚ ¦ resentment for a black man, but because they were simply disciplining an offender of the law. To the minority groups, the court ¡Ã‚ ¦s ruling was outrageous. From their point of view, the savage beating was unnecessary and hate was obviously the factor which induce the four cops to perform such a nasty feat. Because people have varying views and opinions, application of the term "hate crime&qu...

Ethical issues regarding stem cell research Essay

One of the recent significant breakthroughs in the field of biomedicine is the discovery, isolation and the ultimate culturing of stem cells from human embryos. The stem cells which are isolated form embryos are unique in that they are able to self renew and still retain capacity to differentiate too many forms of tissue cells. Cultured embryonic stem cells also have the potential of being developed to make regenerative medicine which can be used to treat fatal or debilitating conditions which while treated with normal prescriptions they are not curable. The embryonic stem cells are also capable of prolonging lives of individuals. Despite their potential to cure otherwise incurable diseases and to prolong lives, this discovery has led to questions regarding the value of life. While harvesting or extracting the embryonic stem cells, there are high possibilities of destroying the embryos thus bringing to an end possible human life. The question which arises is whether the lives of these possible human lives should be sacrificed for the improvement of the already existing human beings (Mcgee & Caplan, para 2-3). Ethical issues regarding stem cell research One of the major ethical dilemmas facing the embryonic research is the tension created between two moral principles which are highly esteemed. One of the moral principles entails prevention and also alleviation of pain and suffering while the other principle highly regards the value of life. Moral ethics requires people to respect and value human life and also to eliminate pain or possibilities of suffering in individuals. During extraction of embryonic stem cells, there are high possibilities of destroying the embryo thus destroying a possible life. However, such activities have the potential of alleviating pain and curing some of the diseases which are terminal. As such, embryonic stem cells fulfill the moral principle of alleviating and improving the medical conditions of individuals (Rickard, Para 5). However, despite the above possible advantages, destruction of embryos during stem cells harvesting is a violation of the second moral principle which deals with the value of human life. As noted earlier, embryos harvesting results in their destruction thus destruction of life. Life is said to begin when fertilization takes place thus embryos are living things and thus destroying them would amount to destruction of life or devaluation of the value of life. The two moral principles cannot be respected simultaneously as fulfilling one would amount to violation of the other. This raises a conflict as to which principle should be given more weight. Should improvement of and alleviation of suffering be considered first thus permit stem cell research which is destructive or should this research be prohibited due to its destructive nature and violation of the value of human life? This is a major ethical issue which faces this research and which has led to sharp differences in the biomedical field (Shapiro, para 7). Another ethical issue surrounding the stem cell research is based on the intention behind the creation of embryos. Ethics is mainly based or evaluated in terms of the motive and intention behind an action. People opposed to stem cell research argue that it should only be permissible to create embryos if they are meant for reproductive purposes. Creating embryos only to be destroyed for research purposes is impermissible as this would lead to intentional destruction of human life. However, researchers argue that while they create embryos for reproductive functions, they create them in excess and most of them are just discarded. As such, instead of discarding them, such embryos can be used for research and also to help in the formation of medicine for the terminal illnesses. Ethical issues arise between the significance of creation of embryos for reproduction versus for research purposes (Gruen, Grabel & Singer, pp 134). Viability of embryos debates also raises some ethical issues concerning the stem cell research. The viability of embryos is based on the notion that some embryos though they develop, they do not develop to certain stages and thus are only discarded. As such, they should be used to alleviate, alleviate and improve the lives of already existing human beings. Embryos after they are created awaiting reproduction, they develop to certain stages after which they can only be discarded if taken up for reproduction functions. Instead of discarding them, some researchers argue that they should be used for research purposes which would yield more benefits. Ethical questions however arise as to whether researchers would not deliberately create more embryos than required to use them for their research in the name of their non viability (Williams, & Johnson, para 9). Conclusion Stem cell research has led to controversial debates which are based on the ethical and moral issues regarding life and its value. While some people feel that this research should be used to help in developing medicine for alleviating suffering to terminally ill individuals, others feel that allowing this research would only lead to destruction of possible human life. However, the question of the embryos which are discarded after they become non viable for production purposes also arises. Moral judgment on whether non viable embryos should be discarded instead of being used for research which could be of greater impact forms a major debate. While deciding on whether stem cell research should be allowed or prohibited, all possible impacts on the social status should be considered. The benefits of the research should be weighed against the negative impacts before reaching and agreement. The surrounding circumstances should also be considered while debating on the stem cell research. Work cited: Gruen Lori, Grabel Laura & Singer Peter: Stem Cell Research: The Ethical Issues. (2007). Published by Blackwell. ISBN 1405160624 Mcgee, Glenn & Caplan, Arthur L. : Stem Cell Research. (2001). Journal article of The Hastings Center Report, Vol. 31 Rickard, Maurice: Key Ethical Issues in Embryonic Stem Cell Research. (2002). Retrieved on 10th March 2009 from, http://www. aph. gov. au/library/pubs/CIB/2002-03/03cib05. pdf. Shapiro, Robyn S. : Bioethics and the Stem Cell Research Debate. (2006). Journal article of Social Education, Vol. 70 Sherlock, Richard & Morrey, John D. : Ethical Issues in Biotechnology. (

Definition and Examples of Relative Pronouns in English

Definition and Examples of Relative Pronouns in English In English grammar, a relative pronoun is a  pronoun that introduces an adjective clause (also called a relative clause).   The standard relative pronouns in English are which, that, who, whom, and whose. Who and whom refer only to people. Which refers to things, qualities, and ideas- never to people. That and whose refer to people, things, qualities, and ideas. Examples and Observations One of the smaller girls did a kind of puppet dance while her fellow clowns laughed at her. But the tall one, who was almost a woman, said something very quietly, which I couldnt hear. (Maya Angelou, I Know Why the Caged Bird Sings, 1969)Spaghetti at her table, which was offered at least three times a week, was a mysterious red, white, and brown concoction. (Maya Angelou, Mom Me Mom, 2013)Wilbur was what farmers call a spring pig, which simply means that he was born in springtime.(E.B. White, Charlottes Web, 1952)On the plus side, death is one of the few things that can be done just as easily lying down. (Woody Allen, The Early Essays. Without Feathers, 1975)An atheist is a man who has no invisible means of support.(attributed to John Buchan)[T]o hurt innocent people whom I knew many years ago in order to save myself is, to me, inhuman and indecent and dishonorable. I cannot and will not cut my conscience to fit this years fashions.(Lillian Hellman, letter to the chair of the U.S. House Committee on Un-American Activities, May 19, 1952) He was a Frenchman, a melancholy-looking man. He had the appearance of one who has searched for the leak in lifes gas-pipe with a lighted candle; of one whom the clenched fist of Fate has smitten beneath the temperamental third waistcoat-button.(P. G. Wodehouse, The Man Who Disliked Cats)The people who had it hardest during the first few months were young couples, many of whom had married just before the evacuation began, in order not to be separated and sent to different camps. . . . All they had to use for room dividers were those army blankets, two of which were barely enough to keep one person warm. They argued over whose blanket should be sacrificed and later argued about noise at night.(Jeanne Wakatsuki Houston and James D. Houston, Farewell to Manzanar, 1973)In the office in which I work there are five people of whom I am afraid.(Joseph Heller, Something Happened, 1974)Never play cards with a man called Doc. Never eat at a place called Moms. Never sleep with a woman whose trou bles are worse than your own.(Nelson Algren, quoted in Newsweek, July 2, 1956) Franz Ferdinand would have gone from Sarajevo untouched had it not been for the actions of his staff, who by blunder after blunder contrived that his car should be slowed down and that he should be presented as a stationary target in front of Princip, the one conspirator of real and mature deliberation, who had finished his cup of coffee and was walking back through the streets, aghast at the failure of himself and his friends, which would expose the country to terrible punishment without having inflicted any loss on authority.(Rebecca West, Black Lamb and Grey Falcon: A Journey Through Yugoslavia. Viking, 1941) That and Which in American English Interestingly enough, American usage manuals and US editorial practice for almost a century now have been based on the fiction that a clear functional separation between that and which should exist- which is either an interesting case of a collective illusion taking hold among educated members of a speech community or a  modern-day revival of the 18th-century impulse to bring natural language into line with logic and thus remove its perceived defects. Whatever its motivation, prescriptive teaching, in this case, has not been without effect: a comparison between British and American databases . . . shows restrictive which to be seriously under-represented in American English in comparison to British English.(Geoffrey Leech, Marianne Hundt, Christian Mair, and Nicholas Smith, Change in Contemporary English: A Grammatical Study. Cambridge University Press, 2012) Who, Which, That, and the Zero Relativizer Three relative pronouns stand out as being particularly common in English: who, which, and that. The zero relativizer [or dropped relative pronoun] is also relatively common. However, . . . the relative pronouns are used in very different ways across registers. For example: In general, the relative pronouns that begin with the letters wh- are considered to be more literate. In contrast, the pronoun that and the zero relativizer have a more colloquial flavor and are preferred in conversation.(Douglas Biber, Susan Conrad, and Geoffrey Leech, Longman Student Grammar of Spoken and Written English. Pearson, 2002) That and zero are the preferred choices in conversation, although relative clauses are generally rare in that register.Fiction is similar to conversation in its preference for that.In contrast, news shows a much stronger preference for which and who, and academic prose strongly prefers which.

Nineteen Eighty - Four Test Response Essays - Nineteen Eighty-Four

Nineteen Eighty - Four Test Response Essays - Nineteen Eighty-Four Nineteen Eighty - Four Test Response Nineteen Eighty - Four TEST RESPONSE: TOPIC THREE (3) In the appendix of Nineteen Eighty-Four George Orwell warns against the enormous power a regime can hold once it has control of the language. Winston, on the other hand, believes he is free as long as he can hold on the mathematical axiom, 2+2=4. Unfortunately, Winston grossly underestimates the sheer power held be Oceanias totalitarian regime. With the Inner Party at the helm, Oceanian society has been deliberately drawn down to a deep, inescapable socioeconomic morass, with Party exercising its conscious aim of nurturing a state of unfreedom and inequality. Having learnt a great deal from totalitarian regimes that had failed in the past, the Inner Party became a small ruling group that was determined to create a societal structure that would ensure the Party maintained a permanent stronghold over Oceania and its people. Unlike their predecessors, the Inner Party was comprised of people who were less avaricious, less tempted by luxury, hungrier for pure power, and above all, more conscious of what they were doing and more intent on crushing opposition. From this steely resolve of the Inner Party to be the eternal guardians of power in Oceania stems the wide and varied sources of truth and power held be the totalitarian regime. Collectively, these sources present a frightening combination that, fundamentally, serves to destroy the essence of the human spirit and to ensure the ruling group an endless reign of power. As Orwell details in the appendix of the novel, control over language is one of the major sources of truth and power held by Oceanias totalitarian regime. The introduction and steady implementation of Newspeak as the language of choice for Party members, meant that the Party effectively assumed control of the boundaries of human expression and thought. The elimination of words and phrases considered unfavourable to the Party and its ideals made it extremely difficult to express conflicting or derogatory views towards the Party. And, with this suppression of free thought through language, the Party is also able to eliminate unwanted ideas, emotions, and ideals associated with those words. The embodiment of the slogan Ignorance is Strength is another source of power for the totalitarian regime in Oceania. The Party exploits the basic idea that ignorant people are content people; simply because they have no standard of comparison. Although life is far from rosy for members of the Outer Party, they are, nevertheless, satisfied with their existence. Primary reasons for this are that Party members are led to believe that standards of living are constantly improving, and that their cooperation is imperative for the continual war effort to succeed. Thus, the Party achieves an assurance to their stronghold over members by eliminating feelings of dissent and dissatisfaction towards the Party with imposition of obligation. Another unmistakable source of power for the Inner Party is their thorough and seemingly infallible surveillance and compliance network, comprised of the Thought Police, omnipresent telescreens, Youth League Spies and the mutual fear of the consequences of unorthodoxy, which virtually ensures widespread conformity. And, since the party has comprehensive control of the present, they also have an equally extensive control over the past, and thus truth. All historical records and print media is endlessly fabricated and tailored to conform with the Partys current position, further enhancing the Partys power over the people. Another important source of power for the ruling group is war. In becoming continuous, war has ceased to exist in Oceanian society. And, as it consumes the products of human labour that would otherwise be used to increase the standard of living for Outer Party members, war ensures the permanence of the current order in Oceania. The abolition of interpersonal relationships, the destruction of family, and the removal of all endearing emotion from the sexual act left widespread insecurity, which the Party exploits to nurture a mutual emotional attachment to Big Brother. However, none of the aforementioned ploys of Oceanias totalitarian regime would be possible without the indoctrination of Party members with the skills of doublethink and crimestop. Particularly doublethink, which renders Party members infinitely malleable to the will of the Party, thus ensuring that the Partys goal of permanent power seems infallible.